Ethnographic Communication Analysis: Practices and challenges documenting journalists at work

^{26 February 2021}

_Speaker 

Dr Helen Sissons, Auckland University of Technology, New Zealand

_Keywords: 

ethnography; multimodal; discourse analysis; journalism practice; conversation analysis

_Abstract

Further, the professional actions and interactions that result in our news mostly occur in private, in face-to-face meetings or in conversations over the telephone or online and are hidden from traditional researchers.

In an effort to increase understanding of “how” journalism is done, I visited three national newsrooms in New Zealand in 2017 to video-record journalists at work. I was given unparalleled access to document how journalism is practised and how the challenges facing today's news workers are discussed and confronted. 

The study's approximately 300 hours of video ethnographic data offer an accurate verbal
and non-verbal record of the interactions observed and give fresh empirical insights into how news stories are constructed and disseminated. At a time when there is public confusion around the validity of sources of information, especially at election time, understanding how those working in traditional mainstream news navigate the requirements of accuracy across multiple platforms is of significant importance.

This paper discusses the background and provenance of the methodology used in this study, and how it adapted aspects of existing and earlier approaches to be specifically tailored for the study of professional interactions as they happen in often fraught, fast moving situations. It argues an important advantage of video is the density of data (DuFon, 2002) including an accurate non-verbal as well as verbal record, which can be replayed as often as is needed during the analysis stage. 

_{About the speaker}

Dr Helen Sissons' research interests are the professional practices of journalists and public relations practitioners and the intersection of both. She is particularly interested in how power is negotiated between these professionals. For example, her research has examined power relations between journalists and their sources, between news organisations and their audiences and between PRPs and clients. Helen's specifically studies professional interactions that happen face-to-face and over the telephone and those that occur in print, for example by email, on social media or in the comment sections of news stories.